There are a lot of misunderstandings and misconceptions about SEO. Google constantly updates its search engine algorithm, which means your SEO strategy needs to change constantly too. The only problem is that Google doesn't announce what these updates actually are. People are left having to guess and wonder about which ranking factors are going to boost their website's search engine ranking. As a result, they continue believing in the same old SEO ranking myths which are not relevant anymore.
Below you will learn about the top 10 myths of what effects a website's SEO ranking.
1) Meta Keywords
Every website has something called "meta tags" in their HTML coding. These are meta title, meta description, and meta keywords tags. During the early years of Google and SEO, meta tags were the main factor for getting a high ranking in search engines. There were very few restrictions too. This meant that webmasters could purposely use too many keywords in their meta tags and webpage content without any repercussions. Eventually, Google got smart and realized that webmasters were overstuffing their keywords. So, they made some changes to their algorithm which ignore meta keywords.
2) Meta Descriptions
People still believe that Google cares about meta descriptions and titles for ranking purposes. However, the truth is that Google no longer cares about these things. But you should still keep them up to date because the people who discover your website will see your meta information in the search results. If you want them to click on your website link, then you need a good meta description to attract them.
3) Content Posting
Is it better to have quality or quantity content? A lot of new webmasters seem to think that posting content regularly on their website will increase its search engine ranking. Of course, it is important to regularly update your website with new content because this tells Google that it is still active and not abandoned. But you can't get carried away with content posting by overdoing it for SEO purposes. Otherwise, Google will catch on to what you're doing and punish your website?s ranking for it.
Instead of quantity, focus on the quality of your website's content instead. This is what Google cares about more when ranking websites. If it is high-quality content that people want to see, then that is the most important thing.
4) Number of Backlinks
You've probably heard a lot about the importance of backlinks. These are links to your website that are published on other websites. The common myth is that having more backlinks means you have a better ranking in Google. This is not really true, though. Like with content, Google cares more about websites that have quality backlinks. These are the websites which will rank higher. So, don't just go spamming your backlinks onto thousands of junk websites. Get your backlinks listed on active websites which have popularity. That is what will get it ranked.
5) Social Media Popularity
Many people seem to think that social media traffic is a requirement for superior SEO. They?'l tell you to gain as many followers and connections as possible if you want your brand to get noticed more in Google. But, this not true.
Google doesn't really care about your social media following. Sure, you can gain more organic traffic from social media platforms if you implement the right strategy. But the Google algorithm does not take your social media following into consideration when ranking websites.
6) Keyword Count
In the early days of Google, you could spam keywords in your content or meta tags and get a high ranking. That is no longer the case. In fact, Google will penalize your website severely if they detect that you're spamming keywords on it for the purpose of SEO. Once again, having quality keywords is better than a high quantity of keywords.
7) Google Analytics
Webmasters who want to be "Google friendly" may think that using Google Analytics will positively influence their websites ranking. However, Google Analytics does not influence the Google ranking algorithm whatsoever. Use it or don?t use it and your ranking will still be the same.
8) Google Ads
Google's main source of income comes from its Google Ads marketing platform. This is a pay-per-click system where advertisers pay for each click that Google sends to their advertisement. Webmasters tend to believe that spending money to advertise on Google will earn them a higher place in the ranking system. Unfortunately, this is not true. Your ads only rank high when you're running an ads campaign and pay for the clicks. There is no organic traffic here at all. Once your campaign ends, the traffic ends.
Those little icons in your browser windows or tabs are called favicons. They usually showcase the logo or symbol of a company when you visit their website. Some people believe these favicons affect search engine ranking. Well, they don't. Favicons are simply a branding tactic for your website. Nothing more.
10) Put www. Before Your Domain
There is a belief that putting "www." before a domain name will help the website rank better. After all, www represents the World Wide Web. That makes it sound like it will get it more traffic.
According to Google, they don't care if you use www or not. But it is not a good idea to use both because multiple variations of the same website address can be confusing to the Google system. They want to see one core website address per website.
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