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HOLO Digital / Blog

Chatbots are good to use because they automatically respond to queries made by prospective customers. This is a cost-effective way to run your customer service operation because it means you don’t need to hire people to do this job. It can also be a great marketing tool as well. Customers have little patience these days. They don’t want to wait on the telephone or search through endless numbers of FAQ pages to find the answers they need....

If you’re like most digital advertisers, you’ve probably never heard of Google Trends before. For some reason, this platform hasn’t gotten enough attention from small business owners and marketers. That is too bad for them because this platform is a great tool for gathering helpful information which can make it easier to set up an effective advertising campaign. Google Trends is a new Google platform which tracks and stores statistical information of the top queries made on...

In 2019, we’re going to see more use of artificial intelligence.  The ability of machines learning new things will take centre stage, especially where “Voice Searching” and “SEO” are concerned. Emarketer released a report which stated that 21.6% of worldwide online users had used a voice search device last year. The two most popular voice search devices are Google Home and Amazon Alexa. They use a combination of AI and machine learning to remember the past searches...

There are a lot of misunderstandings and misconceptions about SEO. Google constantly updates its search engine algorithm, which means your SEO strategy needs to change constantly too. The only problem is that Google doesn’t announce what these updates actually are. People are left having to guess and wonder about which ranking factors are going to boost their website’s search engine ranking. As a result, they continue believing in the same old SEO ranking myths which are...

You’ve probably seen a lot of digital marketing acronyms get thrown around, such as CPC, CTA, and SEM. But the two most popular acronyms which everyone notices quickly are SEO and PPC. These are two methods of digital marketing that can help boost your website’s ranking in search engines, especially Google. Which one is better, though? Should you try both? Let’s examine this. SEO The “SEO” acronym refers to “Search Engine Optimization.” This is a digital marketing method where...