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0208 123 2182

Meopham, Kent

0208 123 2182

Meopham, Kent

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Chatbots are good to use because they automatically respond to queries made by prospective customers. This is a cost-effective way to run your customer service operation because it means you don’t need to hire people to do this job. It can also be a great marketing tool as well. Customers have little patience these days. They don’t want to wait on the telephone or search through endless numbers of FAQ pages to find the answers they need....

If you’re like most digital advertisers, you’ve probably never heard of Google Trends before. For some reason, this platform hasn’t gotten enough attention from small business owners and marketers. That is too bad for them because this platform is a great tool for gathering helpful information which can make it easier to set up an effective advertising campaign. Google Trends is a new Google platform which tracks and stores statistical information of the top queries made on...

In 2019, we’re going to see more use of artificial intelligence.  The ability of machines learning new things will take centre stage, especially where “Voice Searching” and “SEO” are concerned. Emarketer released a report which stated that 21.6% of worldwide online users had used a voice search device last year. The two most popular voice search devices are Google Home and Amazon Alexa. They use a combination of AI and machine learning to remember the past searches...

There are a lot of misunderstandings and misconceptions about SEO. Google constantly updates its search engine algorithm, which means your SEO strategy needs to change constantly too. The only problem is that Google doesn’t announce what these updates actually are. People are left having to guess and wonder about which ranking factors are going to boost their website’s search engine ranking. As a result, they continue believing in the same old SEO ranking myths which are...

You’ve probably seen a lot of digital marketing acronyms get thrown around, such as CPC, CTA, and SEM. But the two most popular acronyms which everyone notices quickly are SEO and PPC. These are two methods of digital marketing that can help boost your website’s ranking in search engines, especially Google. Which one is better, though? Should you try both? Let’s examine this. SEO The “SEO” acronym refers to “Search Engine Optimization.” This is a digital marketing method where...

Every business should use Google Analytics to track the internet marketing efforts, no matter how big or small the company is. Not only do you get to see how many hits you get to your website, but you can learn about the demographics of the visitors and what they’re actually doing on your website. You can see which pages they visited, where they live, where they came from before coming to your website, what electronic devices...

Customer support in a company is traditionally carried out through toll-free phone numbers and email forms. However, there are now more companies using social media to carry out their customer support services. This means that you can use social media for both marketing and customer support. But the reason why social media is particularly useful for customer support is because it helps build a more personalised relationship with customers. This creates a better sense of trust...

The classic way for webmasters to build backlinks is to make posts as a guest blogger on other websites. However, there are some SEO professionals which will tell you that guest blogging doesn’t work anymore for driving traffic and establishing a high rank in search engine results. We at HOLO Digital believe differently because we’ve already tested and verified how effective guest blogging can still be for driving traffic. If you own a new website or...

The Google algorithm is very complex. It can be hard for any SEO professional to understand the standards that Google sets in order for websites to show up in the top of the search results on the first page. HOLO Digital studies these standards on a daily basis and is ready to apply any changes to their own SEO practices. That’s how we make our clients so happy with the results we give to them. Google uses...