When you conduct social marketing for SEO purposes, don’t worry so much about using specific keywords. However, you can’t just open a social media account and do nothing either. It is important to build a community of followers around your brand and grow relationships with these followers.
Since you are communicating with the followers of your brand, social media gives you the opportunity to create a personality and voice for your brand. You can have a lot of fun with this. More importantly, customers have a chance to communicate with the leader of the brand. They can ask you questions and leave comments instantly too. If there are any complaints, you can handle them in real time as well.
The only risk of putting your brand on social media is the chance of customer complaints getting published on the internet for the world to see. Then again, you can also show the world how great your customer support is. Just turn a negative into a positive!